Our history

Our history:

Our history:

FarmaPoint S.r.l., based in Rome, was a true pioneer of e-commerce in the pharmaceutical and homeopathic sectors in Italy, founded in 2007.

Why FarmaPoint Roma is a benchmark:

● Early vision: The platform was launched when e-commerce in Italy was still uncharted territory, especially for sensitive products like homeopathic remedies.

● Vertical specialization: Unlike pharmacies that later created websites, FarmaPoint was founded with a corporate structure (S.r.l.) designed for logistics and online distribution on a national scale.

● Homeopathic compendium: The company has succeeded in making available dilutions and complex remedies that, before 2007, were virtually impossible to find, except in a very few specialized physical stores in major cities.

This company's history marks the beginning of healthcare digitalization in Italy, long before European and Italian regulations made the sector generally accessible.

Here are the key points that explain why FarmaPoint deserves this title:

1. Vertical Brand Challenge

Unlike many competitors who limited themselves to digitizing traditional pharmacy catalogs, FarmaPoint was the first to fully focus on the concept of "online homeopathy." It was not born as an extension of the pharmacy, but as a publishing and commercial project dedicated exclusively to natural medicine.

2. Pioneers of 2007

The launch of a specialized portal in 2007 anticipated the e-commerce boom in the Italian pharmaceutical industry by almost a decade. At the time, the internet was viewed with suspicion by the industry; FarmaPoint, however, used it to overcome geographical barriers.

3. Solving the "availability problem"

The real added value lay in logistics: Capillarity: it became a virtual warehouse for those living in the countryside who couldn't find the medications they needed.

Specialization: While traditional pharmacies were reducing their stocks of homeopathic medicines due to lack of rotation, FarmaPoint centralized them and made them available everywhere.

In short: if by "first" we mean the company that transformed homeopathy from a dusty, underground niche to a specialized and structured digital service, then it rightfully deserves this title.